From 4 AI Leads a Month to 24: How Moradi Neufer Became a Firm AI Recommends
AT A GLANCE
Moradi Neufer reported 24 AI-attributed intake leads in August, up from four in June. Over a twelve-week content program, Bodhium Labs helped the firm appear more often as both a cited source and a named recommendation in AI answers.
The challenge
For someone considering a divorce in California, the question that matters is who to hire. In May, the five engines we track quoted a Moradi Neufer page in 15.8% of non-branded California family law answers, but named the firm in just 8.2%. The firm’s content was being used without consistently turning into a recommendation.
Part of that gap was structural. Five of Moradi Neufer’s attorneys are board-certified family law specialists, but the credential lived in a footer badge. It appeared in only 1.7% of AI descriptions of the firm, against 16% for a competing firm.
The approach
Program period: June 10 to August 31, 2026.
Over twelve weeks, Bodhium Labs rewrote seven existing pages, rebuilt and optimized twelve attorney-profile pages, and published twenty pieces of new content in two rounds.
The key was splitting the firm’s 266 tracked questions by intent. Questions about how the law works quoted the firm’s content 34% of the time and named the firm in under 1% of answers. Questions about which attorney to hire quoted the firm’s content 44% of the time and named the firm in 28%. Content built for hiring questions had a higher propensity to turn a citation into a firm recommendation.
The results
By August 31, the share of answers quoting a Moradi Neufer page had climbed to 30.3%, after peaking at 33.7% in early August. The share naming the firm reached 10.9%, after a peak of 11.9%.
Share of non-branded California family law AI answers quoting a Moradi Neufer page or naming the firm, from the May baseline to August 31, 2026.
The firm’s own intake records tracked a similar shift. Leads citing an AI platform rose from four in June to twenty in July and twenty-four in August. These figures are client-reported intake leads.
AI-attributed intake leads rose from four in June to twenty in July and twenty-four in August 2026. Source: Moradi Neufer intake records, client-reported.
Dissolution drove the volume. Eleven of July’s twenty leads were dissolutions. Four were premarital or postnuptial agreements, more complex, better-paying work and often a pipeline into future cases.
The site’s server logs supplied another signal: all twenty new pieces of content were fetched by AI assistants.
Why this matters
Complex family law clients research privately for weeks before they call anyone, and that research journey increasingly starts with an AI assistant. For Moradi Neufer, separating hiring questions from general legal questions helped focus content on the answers most likely to name the firm.
Measurement notes
AI-visibility figures cover May 26 to August 31, 2026 and move weekly. Lead figures cover April to August 2026 and are client-reported. Figures verified September 8, 2026. Sources: Bodhium Labs AI-visibility tracking, using the Non-Branded filter across five engines, and the site’s server-side CDN bot logs. The intake records and AI-visibility tracking are separate measures; these results do not establish that every additional lead was caused by the content program.
