Biggest AI Mistakes Companies Are Making with LeadGen & Lead Management Today

Where AI is falling short across the customer acquisition funnel, and how leading teams are using it more effectively to generate, prioritize and convert demand.

Bodhium Labs

AI is now part of almost every stage of the customer acquisition funnel, but most teams are still not getting what they expected from it. In this session, operators and researchers from HubSpot, LeanData, Evenbound, Mobileforce and Bodhium Labs look at where AI falls short in lead generation and lead management, and how leading teams use it to generate, prioritize and convert demand.

What the session covers

  • Generating demand. Where AI-driven top-of-funnel programs break down, and what visibility in AI answers means for how buyers find you.

  • Prioritizing leads. How teams score, route and act on inbound interest without letting automation bury the signal.

  • Converting pipeline. Where AI helps sales and client teams close, and where a human hand-off still matters.

The panel

  • Brenda Fridman, Global Head of Sales Specialization, HubSpot

  • Adam Wainwright, Director of Product Management, HubSpot

  • Tara Montanez, VP of DemandGen, LeanData

  • Kartik Hosanagar, Wharton Professor and Co-Founder, Bodhium Labs

  • Philip Levinson, Marketing, Bodhium Labs

  • Shane Torrey, Director of Client Experience, Evenbound

  • Jeralin Hamann, Account Strategist, Evenbound

  • Nick Natale, Marketing Director, Mobileforce

Full session recording, about 58 minutes. Watch it above or on YouTube.

About the author

Bodhium Labs

Applied AI Lab

Bodhium Labs is an applied AI lab building self-improving marketing AI — simulation and testing that let GTM teams test strategies before they deploy.